Categories: Community design, Creativity, Design, Design Management, Meeting

Daniel Byström Design / Design Nation participated on the conference – Make it Happen 25-28 September 2012. Daniel was one of the keynote speakers on the topic Destination Design and he also lead a full day workshop for the community of East Iceland. The audience was creative thinkers from East Iceland and also many international attendees, well renowned specialists within design and regional development. More about the project – and

Here is a film about the conference by Alice Masters:

Make It Happen – Creative Thinking Conference in East Iceland from Disegno magazine on Vimeo.

Categories: Creativity, Design, Design Management

In beginning of March I traveled to Iceland to work in the project Creative Communities. I went together with my colleague Victor from Nässjöakademin, who is one of the partners in the project. My part was to lead a four day workshop in Egilsstadir on east Iceland, with participants from the area. It was a very inspiring trip and we got a fantastic welcoming reception. The views was extraordinary, Iceland is really a fairytale landscape. I left with with a strong desire to come back, I got a lot of friends and I started to really care about the region.

Since we were on Iceland we also fitted in to stay in Reykjavik for some days. We stayed in the apartment at the Swedish Ambassador’s Residence. On behalf of The Swedish Association of Designers and the Scandinavian Design Alliance I visited Iceland Design Centre – Hönnunarmidstöd – where we had a meeting with the managing director Halla Helgadóttir, Auður Edda Jökulsdóttir- Ministry for Foreign Affairs and Jón Ásbergsson – Promote Iceland. The Swedish Ambassador Anders Ljunggren was also arranging a dinner event where we got a lot important design related connections.

We also made some study visits to schools with design profiles; Listahaskoli – Iceland Academy of the Arts, Taekniskolinn and Idnskolinn in Hafnarfjördur.

It is exciting with all the opportunities and stuff going on between Sweden and Iceland on different levels. As you understand, I had a very good trip – but also a very work intensive. Next time I gonna fit in some days off – just for looking around this beautiful country. Hopefully I will be back in September, and no matter what I will definately attend to the Design March 14-17 March 2013.


The lake next to the Hotel in Egilsstadir where the sea monster ”Lagarfljotsormurinn” hides – video proof


Hafnarfjördur Eystri


Fish Factory –


Interior from the Fish Factory


The enthusiastic project manager of Creative Communities and a bunch of other design related projects on East Iceland – Lára Vilbergsdóttir.

Categories: All, Design, Design Management, Meeting

It’s been a while since my last post on the blog. Not because I am dead, contrariwise I feel very alive. After a well needed holiday in January, I have been busy with clients, students and fairs. In beginning of February I attended the Stockholm Furniture Fair. Lots of good stuff to see, and above all – very nice to meet all dear design colleagues! My old pals Form Us With Love invited to a party on Arkitekturmuseet. I must say I really admire them and their work!

I have also been travelling around in Småland – Emmaboda, Växjö, Nybro, Nässjö and not at least the Kingdom of Furnitures – Möbelriket – Lammhult where I brought design students to from Nässjö for a field trip. We were guided by the king him self – Johan Sjöberg – who is very entusiastic and passionate in developing the region and the design related business. We visted Lammhults Möbel where we were guided by CEO Åke Jansson, and at last Svenssons i Lammhult. The students and I were very pleased with the reception we got. Thank you all!


Bento Chair by F.U.W.L and One Nordic Furniture Company


From the Furniture fair – storing system by Imeüble, Bjørn Jørund Blikstad


A classic with a new look


Nice apprentice work


Comet by Gunilla Allard and Lammhults Möbel


Dexter by Andreas Farkas and Lammhults Möbel

Categories: All, Creativity, Design, Design Management

Besides my work with design commissions I am also consulting for Nässjö Träcentrum where I do courses in design. The educations are connected to Jönköping University. As a part of the educations we work close to the industry and regularly do study visits. Recently I arranged a trip to Stockholm for the students, we filled a big bus and left early in the morning. First we visited Materialbiblioteket where Björn Florman took good care of us. Materialbiblioteket offers help and service for students, designers and architects to get knowledge of new materials, and to be updated on development of new materials and technology with opportunity to touch and study samples. A very inspiring place that can be recommended for a visit! Since Materialbiblioteket is situated in the same building as Konstfack at Telefonplan we stayed and had a look in the facilities with guidance of Thomas Herrström who teach industrial design at the school. After lunch we went to the newly built design hotel Nobis at Norrmalms Torg, where the famous bureau CKR has made the interior. That visit really made great impressions on all the students, it is really an amazing building and we also got to see the suite – available from €2800 per night! Before the trip back home we made a last visit on White Architects at Norra Hammarbyhamnen where industrial designer Björn Tegnell informed the students about different projects, about the company’s building which is built and designed by White themselves, and also made an interesting lecture about light design.

As you understand it was a long and exciting day full of new impressions and when the bus returned home to Nässjö and Jönköping all the students where very satisfied and tired.

Materialbiblioteket - The Library of materials



Konstfack – University College of Arts, Crafts & Design


Nobis Hotel – The Lobby, Chandelier from Orrefors, design Gunnar Cyrén, 1960



White Architects

Categories: All, Creativity, Design, Design Management, Meeting

My work within design has taken me to many places. I have seen a lot and learned more! That has given me a sound experience and insight to a lot of different areas, which in my opinion is also one of the key factors to understand and manage the design process. To gather knowledge about market aspects, materials, production techniques, and not at least about the users – the people who respond and connects to the products and services we develop.

My approach is to be open minded and not afraid to get involved in new areas. Besides doing commissions for clients, I also teach and give lectures in design related topics. I am engaged in regional development, creating business networks, promoting culture and creativity, and making meetings and events and so on.  In addition I am a member of the board in the Swedish Association of Designers where I am representative in international networks, and just recently I was elected to vice chairman of the board.

Well what can I say? I like to be involved and affect…  and I am very happy to get the opportunity to meet all the interesting and skilled people. And I look forward to upcoming exciting meetings and projects. But first I will try to squeeze in some holidays… enjoy the summer all of you out there!

Here is a picture of Carina Oscarsson elected to Chairman of the board for the Swedish Association of Designers and me, elected to vice chairman. From the annual meeting in June.

Categories: All, Design, Design Management, Meeting

When the Support Association for SVID had the annual general meeting it took place on SVT – Sveriges Television – the Swedish public service television company. I was there representing the Swedish Association of Designers. Besides the meeting we also got a presentation of the development and design process of the award winning web broadcasting service SVT Play.

Lisa Lindström, CEO from Doberman – the agency who has been involved in creating SVT Play – learned us more about digital service design and the work behind the scenes. Stefan Kervefors, production manager for SVT Play showed us the historic perspective and told us the story from the process. Also participating from SVT Erik Hedin, Peter Wissmar and Mats Liljengren.

Service Design is an interesting subject indeed - and it is very instructive to see how it can be implemented. Also it is thought-provoking how many services easily could be enhanced by putting in some knowledge about design and human centered interaction. SVT Play is a very good example of Service Design, proved by winning the award Design S last year, but there are also a lot of areas unexplored – not only connected to web and interaction design, but also to product design and all of the other everyday experiences we meet.





Categories: All, Creativity, Design Management, Event, Meeting

I just had two very inspiring and informative days. Yesterday we got a visit at Nässjö Träcentrum, the school where I teach, from Materialbiblioteket (The Library of materials in English). Björn Florman showed us exciting new materials and talked about the future trends. He had brought samples of plastics, fibres, fabrics, composites or various metals, and my students had the chance to be inspired and come up with creative thoughts and ideas for new applications. If you are in Stockholm, a visit to Materialbiblioteket is to recommend, situated in the same building as Konstfack at Telefonplan.

And today, I participated on Regiondagarna 2011 – a conference focusing on regional questions and development of the trade and industry. First I heard Karin Voltaire, representing Svenska Turistföreningen – the Swedish Association for Tourism. She presented the new Strategies for developing the Swedish Tourism Industry. I have heard and read a lot of it before, but I got more information and understanding now. Also there was a very good  speech from Cecilia Hermansson, senior economist at Swedbank. Sweden has managed to come out strong from the financial crisis and we are a role model for other countries. Regiondagarna was held in my own hometown Västervik at the beautiful environment at Gränsö Slott.



Categories: All, Creativity, Design, Design Management, Meeting

Representing The Swedish Association of Designers, I was participating at The Design and Learning Conference 2010 i Brussels recently. The objective of the conference was to explore in depth the multiple relationships between design and learning from a policy making point of view.

The first part of the conference presented the potential of design from different views by keynote speakers within the area. Then the conference  focused on three major areas, learning design; design and education and design and culture corresponding broadly with the European Commission ongoing work on design; on education; and on the cultural and creative industries.

From the conclusions it was emphasized that design is an important sector and has an vital role within the creative economy, and that there will be a board within the Innovation Union for working out design policies for the future invests in innovation and creativity.

After the conference I also got a glimpse of our beautiful European capital, and experienced a fantastic Christmas spirit at the square Grand Place and bought some Belgian chocolate… yummy!






Categories: All, Community design, Design

In the beginning of this year I was working with destination design in Dalarna aka. Dalecarlia – a very nice place to visit. I was working together with Lisa Hellberg, landscape architect from Grontmij and Sara Tunheden, designer from Interactive Institute. Together we made a pilot study and some design proposals.

It is nice to see some of the concepts has been implemented. I have not been able to visit the area since I made the design for this sign, but a friend of mine was passing through Leksand recently and kindly enough sent this photo from the car.



Categories: All, Creativity, Design, Design Management

A brand new fashion store opened in Västervik – Avenue 68! First of its kind, with a very exciting and different design approach; at least for being in Västervik. The interior is tasteful and elegant, with smart and creative display solutions. Visitors are given this feelings of traveling far away when entering and arrive to a very contrastful place filled with carefully selected fashion from all over the world. So next time in Västervik don’t miss it – ”Avenue 68 – your fashion destination”. Definitely worth a visit!

Design Nation was engaged for building the brand and developing the design concept. We are very glad to be a part of this and looking forward for a long-term cooperation.