As a start of Stockholm Design Week, I was invited by the Swedish Institute to welcome the international press and inform them about Swedish Design. The focus was on sustainable design, and in my presentation I showed how we integrate sustainability in our design processes. My aim was to communicate the dna of Swedish design. I also got a chance to market several good examples that was provided to me from Swedish design companies. I was representing The Swedish Association of Designers. Also participating in the press information were Ewa Kumlin from Svensk Form, Teo Enlund from Green Leap and Susanne Helgesson. The presentation was very appreciated by the attending press.

I just had two very inspiring and informative days. Yesterday we got a visit at Nässjö Träcentrum, the school where I teach, from Materialbiblioteket (The Library of materials in English). Björn Florman showed us exciting new materials and talked about the future trends. He had brought samples of plastics, fibres, fabrics, composites or various metals, and my students had the chance to be inspired and come up with creative thoughts and ideas for new applications. If you are in Stockholm, a visit to Materialbiblioteket is to recommend, situated in the same building as Konstfack at Telefonplan.

And today, I participated on Regiondagarna 2011 – a conference focusing on regional questions and development of the trade and industry. First I heard Karin Voltaire, representing Svenska Turistföreningen – the Swedish Association for Tourism. She presented the new Strategies for developing the Swedish Tourism Industry. I have heard and read a lot of it before, but I got more information and understanding now. Also there was a very good  speech from Cecilia Hermansson, senior economist at Swedbank. Sweden has managed to come out strong from the financial crisis and we are a role model for other countries. Regiondagarna was held in my own hometown Västervik at the beautiful environment at Gränsö Slott.

On friday 4 of June we organized a design meeting in Jönköping. The day was arranged by myself and my friend Dag Holmgren, with support from Swedish Association for Designers, SVID – Swedish Industrial Design Foundation and Svensk Form - Swedish Society of Crafts and Design.

It was a really nice day, filled with interesting speakers and opportunities to network and meet new friends. Almost 80 participants, mostly designers but also producers and representatives from swedish design organizations.

Among the speakers we heard Peter Horbury – Vice President of Design at Volvo Cars, Lars Johansson – founder of Profilgruppen AB, Carina Mollsö – Designer at Scandinavian Eyewear, Lotta Ahlvar - Swedish Association for Designers / The Swedish Fashion Council, Gisela Mattisson and Christer Ericson – SVID, Britt-Marie Börjesgård – Svensk Form, Anders Wisth – Designregion Småland / Möbelriket.

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