It has become a tradition. Every year at this point people from Swedish furniture industry meet up in the heart of Småland, in Lammhult for the annual Möbelriksdag – the Furniture Parliament. This year about 300 participants did show up deep into the dark Småland forest in the big entrance hall of Lammhults/Abstracta on January 4th, well done! Möbelrikstagen is arranged by Möbelriket – the Kingdom of Furniture – a trading region and a network of design and furniture companies from Småland. Möbelriket working together to highlight the unique design and furniture history from the region. To name just a few examples: Lammhults, Abstracta, Norrgavel, Bruno Mathsson, Källemo and Ikea.

Möbelriksdagen is a kick-start. Kind of a team building event and gathering of our strengths together to meet the new year. A lot of interesting subjects, as design export, destination building and good examples in how to build long term sustainable companies and products. The program was tight! About 60 speakers entered the stage. Among those Jens Spendrup representing Företagarna, Stefan Nilsson from Trendgruppen, Patric Åström – Stockholmsmässan, Lars Bülow – Materia, Johan Lindau – Blå Station, Tomas Carlzon – MD Ikea.

The day was both inspiring and informational and I met a lot of new and old friends and had a good time all in all!

Thank you Möbelriket – Johan Sjöberg and Anders Wisth!

About 300 participants was attending Möbelriksdagen 2011

My pal Stefan Nilsson – Trendgruppen on stage – speeding up the audience…

The trends forecasted by Stefan:
Made Here – Now (made unique right now)
Made Here – Location (made unique geographically)
Made Here – Time-concious (made with time perspective)
Made Here – By me (made with personal signer)

Johan Lindau – Blå Station, together with Lars Bülow – Materia and the young designer Fredrik Färg